Recently, Mr. Xie Xizhou, the general manager of Shandong Fanglei Rose Group Company Limited, was invited to an exclusive interview by CCTV-7, and the “Agricultural World” programme group came to Pingyin to frame the exact views and record Mr. Xie’s way to wealth through Rose Corolla Tea.
By chance, Mr. Xie discovered the advantages of Pingyin rose and the business opportunities of rose processing production in his hometown. He resigned decisively and returned home to start a new business in rose industry. But after returning home, Mr. Xie found that the local farmers had no longer planted roses. How to arouse the farmers’ enthusiasm of planting roses? Mr. Xie came up with the method of establishing cooperation and united the farmers by creating a series of policies to support and benefit farmers. Since then, local farmers have regained confidence in Pingyin Rose and rose processing production. He finally achieved the double goals of starting a new business and leading the farmers to acquire wealth.
At 4 am, it is not yet bright outside. Nantai village, located in Pingyin County, Jinan City, Shandong Province, begin to be lively. Many farmers pick roses in an intense but orderly manner in the rose field. Why do they pick roses before dawn? What do these roses use for?
These roses are used to make rose corolla tea. Rose tea is nothing unusual, but have you heard of rose corolla tea? The rose bud tea is common in the market and it is made of rose buds, while rose corolla tea is made of roses at the beginning of blooming.
Rose aroma and rose essential oil come into being in the process of blooming. So at the beginning of blooming, they are fully formed and not released. Therefore, the aroma of the rose in the beginning of blooming is more intense than that of rose bud, and the essential oil content is higher than that of the rose bud.
This is the point why the rose corolla tea has better quality in the rose tea family. And the reason why we pick flowers in the early morning is rose blooms at that time, so if we want to make the rose corolla tea, we have to pick them in the early morning.
Just relying on this high-quality rose corolla tea, our general manager, Mr. Xie, has led the farmers in their hometown to achieve a sales of 5 million yuan a year.
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